In FAHASA’s warm atmosphere, a simple yet touching moment captured many hearts: two elderly customers joyfully taking photos of each other, preserving their radiant smiles amidst a scene filled with the red and yellow of the national flag.

That day, the bookstore was as vibrant as a painting, where neatly arranged bookshelves, adorable teddy bears, and elegant souvenirs blended harmoniously with the bright red of the Vietnamese flag. In that setting, the small joy of the two customers suddenly became the highlight, a heartwarming story that brought smiles to anyone who witnessed it.
What made this moment even more special was the shared harmony of souls who love culture and knowledge. Customers come to FAHASA not only to pick up books or gifts but also to enjoy a warm, familiar atmosphere, where tradition and modernity intertwine, and where everyone can feel a sense of connection and pride in their cultural heritage.
FAHASA is not just a destination for knowledge but also a place that fosters love and connection, a place where people can find not only good books but also moments of sharing and cherished memories. It is precisely these simple, genuine moments that bring vitality to the bookstore space, a space not only for shopping but also for nurturing emotions and strengthening pride in Vietnamese culture.
For FAHASA, every customer’s smile is a tremendous encouragement. We believe that knowledge truly shines when accompanied by joy and connection. And so, simple moments like this will become beautiful seeds, sown into each heart as love for reading, trust in enduring cultural values, and a shared journey of spreading knowledge and happiness to the community.
FAHASA CORPORATION




Related posts
FAHASA ORGANIZES “APPRECIATION FOR WOMEN – SPREADING LOVE” PROGRAM TO CELEBRATE VIETNAMESE WOMEN’S DAY (OCTOBER 20)
On the occasion of Vietnamese Women’s Day, October 20, FAHASA is organizing a special program titled “Appreciation for Women – Spreading Love” across its nationwide bookstore system. Through small but meaningful gifts-bookmarks and fresh flowers-FAHASA sends its warmest wishes to all women: beautiful, confident, and kind-hearted Vietnamese women. These thoughtful gestures aim to share joy and spread positive energy during this meaningful celebration. October – A Month of Love and Appreciation October arrives with gentle breezes and a cheerful atmosphere as we welcome Vietnamese Women’s Day, October 20. For FAHASA, this is not just a commemorative date, but a heartfelt...
MID-AUTUMN FESTIVAL AT FAHASA A SWEET MOON SEASON, CHILDHOOD MEMORIES
When brilliant lanterns shine in full color and stalls overflow with shades of red and gold, it is the time of the full moon once again, bringing excitement and sparkle to children’s eyes. The Mid-Autumn Festival at FAHASA is not just a celebration, but also a journey of love and togetherness, where childhood memories are given wings to soar. A Radiant Moon Corner Inside the Bookstore Stepping into FAHASA during the Mid-Autumn season feels like entering a colorful “moon garden.” From shimmering, carp-shaped and star-shaped lanterns hanging from the ceiling to stalls filled with lion dance drums, clay figurines, and...
CELEBRATING FAHASA’S 49th ANNIVERSARY – SPREADING THE MISSION OF “BRINGING KNOWLEDGE AND READING CULTURE TO EVERY HOME”
Ho Chi Minh City Book Distribution Joint Stock Company – FAHASA, established in 1976, has become a pioneer in the field of book distribution and cultural product retailing in Vietnam. With 49 years of establishment and development, FAHASA proudly carries the mission of “Bringing knowledge and reading culture to every home.” 49 YEARS OF RELENTLESS EFFORTS AND INNOVATION FAHASA’s distribution network now consists of 130 bookstores nationwide. Subsidiaries include 5 FAHASA Book Centers, Fahasa.com E-commerce Center, Technology Center, Printing Enterprise, and FABICO Company. A team of more than 2,200 highly skilled, passionate, and professional staff serves as the solid foundation...