Grand Opening of FAHASA Dan Phuong Bookstore – A New Cultural Space and an Attractive Check-In Destination for the Mid-Autumn Festival

On September 10, 2026, FAHASA officially opened FAHASA Dan Phuong Bookstore on Level B1 of Vincom Dan Phuong Shopping Mall, O Dien Commune, Hanoi. It is one of nine FAHASA-branded bookstores in Hanoi, further expanding the company’s retail network in the western part of the capital.

Ho Chi Minh City Book Distribution Corporation – FAHASA is one of Vietnam’s leading book distributors. Over the years, FAHASA has consistently pursued its strategy of developing a professional nationwide bookstore network while accelerating its business activities on technology-driven platforms. With 50 years of experience in book distribution and cultural products (1976–2026), FAHASA has become a well-established brand trusted and appreciated by generations of readers and customers across Vietnam.

In northern Vietnam, FAHASA has continued to expand its network, bringing modern reading and cultural spaces closer to local communities. As of December 2026, FAHASA operates 28 bookstores across 10 provinces and cities in the northern region. In Hanoi alone, FAHASA has nine bookstores. Among them, FAHASA Hanoi Bookstore, which opened in 2008, was the company’s first bookstore in the capital and marked the beginning of FAHASA’s presence in Hanoi.

FAHASA Dan Phuong Bookstore – A New Cultural Space in Western Hanoi

Covering nearly 350 square meters, FAHASA Dan Phuong Bookstore has been comprehensively designed with a modern, youthful approach to space, color, layout, and product display. Its various sections are thoughtfully arranged, harmoniously combining books with a wide range of other products to create a convenient and welcoming environment for customers to browse, read, and shop.

A highlight of the bookstore is its Experience and Reading Area, designed as an open space with multiple reading and relaxation corners for school and university students, children, and families. The area will also serve as a venue where FAHASA can collaborate with publishers and suppliers to organize meet-and-greet events, book and new product launches, creative workshops, and a variety of activities for children. These initiatives are intended to establish the bookstore as a regular cultural gathering place for the local community.

FAHASA Dan Phuong Bookstore offers more than 50,000 book titles across a wide range of genres, along with over 60,000 stationery items, school supplies, toys, gifts, premium souvenirs, and other products from reputable publishers, suppliers, and brands in Vietnam and abroad. Products are organized into dedicated sections, making it easy for customers to browse, explore, and select items that suit their needs.

In particular, the book section features a variety of themed collections and key categories, including Classic Literature, Nguyen Nhat Anh, Encyclopedic Knowledge, Detective Fiction, Remember – Take Note, The World of Fantasy Literature, Getting Ready for Grade 1, and Bilingual Books.

The school supplies, stationery, toys, and gift sections feature a diverse selection of products from well-known domestic and international brands such as Casio, Pilot, Plus, Pentel, Faber-Castell, Campus, Deli, Thien Long, and Hong Ha, giving customers confidence in product quality while making it easier to find products that meet their needs.

A Vibrant Mid-Autumn Festival – An Attractive Check-In Destination for Families and Young People

The grand opening of FAHASA Dan Phuong Bookstore comes at a festive time as the Mid-Autumn Festival — a season of family reunion — draws near. The bookstore has been decorated with festive-themed displays, creating a vibrant and welcoming atmosphere while offering customers a variety of new experiences.

A highlight of the season is the bookstore’s lively Mid-Autumn Festival decorations and themed displays, creating attractive photo spots where families, children, and young people can capture memorable moments while visiting, enjoying activities, and shopping at the bookstore.

In addition to its photo-friendly spaces, the bookstore offers a wide range of products for the Mid-Autumn Festival, including lanterns, children’s toys, gifts, creative products, and various items for families and children. New and trending products popular among young customers are also regularly updated, contributing to a vibrant and diverse shopping experience.

In particular, from September 1 to 30, 2026, the FAHASA bookstore network, including FAHASA Dan Phuong Bookstore, is running the “Welcome the New School Year with FAHASA” promotion, offering discounts of 10% to 50% on thousands of products, including books, stationery, school supplies, children’s toys, souvenirs, imported confectionery, and many other items.

To celebrate the grand opening, from September 10 to 17, 2026, customers with purchases of VND 300,000 or more will also receive attractive and practical gifts from FAHASA.

By combining reading culture, shopping, and engaging experiences, FAHASA aims to establish FAHASA Dan Phuong Bookstore as a new cultural destination for families and young people in western Hanoi, bringing books and cultural products closer to the local community.

FAHASA Continues to Open New Bookstores – Celebrating the 2026 Year-End Festive Season

Following the grand opening of FAHASA Dan Phuong Bookstore, FAHASA plans to continue expanding its network in October 2026 with the opening of several new and newly upgraded bookstores in various locations:

1. FAHASA Hai Duong Bookstore – scheduled to open for business on January 1, 2026
2. FAHASA Ca Mau Bookstore – scheduled to officially open on October 15, 2026
3. FAHASA Thanh Hoa Bookstore – scheduled to officially open on October 22, 2026
4. FAHASA Long Bien Bookstore – scheduled to officially open on October 23, 2026

Each bookstore features an attractive design and modern space, ranging from 300 to 1,000 square meters, with a distinctive style tailored to the culture and character of its local community. These bookstores not only meet the growing demand for learning, entertainment, and shopping, but also contribute to promoting a culture of reading within local communities.

Through its continued investment in expanding the bookstore network, diversifying its product offerings, organizing cultural and experiential activities, and introducing a wide range of promotional programs, FAHASA aims to provide customers with modern and welcoming spaces for culture, knowledge, and shopping. At the same time, the company remains committed to its mission of “Serving the Community – Spreading Knowledge,” which has guided FAHASA throughout its 50 years of establishment and development.